August Moon Co. is a women's boutique located in the East Passyunk neighborhood of Philadelphia.
In the Summer of 2021, I was presented with an opportunity to open a Brick and Mortar boutique in Philadelphia - a lifelong dream of mine. After working in the fashion industry for years - both at corporate & small business levels - I decided to take the leap, leave my 9-5 job, and put my full heart and soul into my own business. August Moon Co. evolved and became a full women's clothing boutique, in addition to housing my handmade jewelry line.
Our brand originated as a handmade jewelry brand, founded in 2017 by me, Kristina. Our jewelry designs are delicate but made to last, using 14k Gold-Filled Chain + Hardware and real Gemstones. Each piece is created with care + spiritual intention, and is hand-crafted by me here in Philadelphia, PA.
My philosophy behind apparel Buying is to curate an assortment that is versatile + neutral, while still unique + on trend: ✦ I follow trends, but don't chase them. ✦ I pay attention to seasonality, but don't believe you should have entirely separate wardrobes. ✦ I choose occasion wear with intention, and encourage you to get creative + find different ways to wear those items, because I don't believe you should have garments in your closet that you only wear once.
Additionally, I carry brands that match my own values - smaller batch production, women or minority owned, domestic or sustainable manufacturing, charitable, or socially aware. While not every brand can check each box, I feel I've curated a special selection of brands and products that reflect at least one of our core values. Supporting other small businesses is one of my top priorities!
✧ I am acutely aware of the environmental and ethical dilemmas the fashion industry is known to present, and will continue to work on discovering more brands in the industry that offer more transparency in their supply chain. ✧ Progress not perfection ✧